02. 22. 2021
7 min read

gita IRLL: Brian Cobb


A Q&A with gita owner Brian Cobb, Chief Innovation Officer of the Cincinnati/Northern Kentucky International Airport.

gita owner since: November 2020

Neighborhood: Union, Kentucky 

Hours logged with gita: 15-20 

Longest gita trip: 30-45 minutes

Favorite gita accessory: IGLOO® cooler 

Favorite place to bring gita: The local market

Biggest item carried: Carry-on sized bag

What’s your favorite feature about gita?

Speed capability 
I have used other follow-me bots. There’s nothing more annoying than having to slow your pace to meet the needs of the bot. A purpose-built design with bots would imply that the capabilities meet the needs of the consumer and not the reverse order.

What are your favorite gita accessories?

The IGLOO® cooler
It was a slam dunk decision for me to have the IGLOO® brand as part of the gita accessory options. The simple interchangeability design between gita and the accessories is a brilliant feature for a novice bot audience.

Image of blue gita cooler

Where are your favorite places to bring gita?

The airport
I should share that my day job at a large U.S. airport entwines the customer experience world with new talent and technologies. We’re constantly sourcing tech that goes beyond kitsch and lands on useful advancements for all. We’re particularly keen on designs that support the disabilities community.

How has gita been beneficial during social distancing? 

Hygienic & hands-free
Taking gita on quick shopping trips allows me to stay in control of my hygiene expectations by not worrying about or scrubbing down a shopping cart or basket. From car to counter and back again, only gita remains in my ‘social circle.’

Can you think of a time when gita surprised you with its carrying ability?

Ideal for carry-ons
What surprised me about gita’s capacity was a carry-on bag that I slid into the container. The container is THE perfect size that matches bag sizers you see at airports. This gives me a ballpark idea of whether my bag(s) will fit in an aircraft overhead bin or if I’ll be expected to check-in and tag my bags. The carry capacity plus speed of keeping a quick walk pace makes it an ideal personal concierge when I have a lot to carry and need to hurry.

What do you like most about gita’s design?  

The soft curvature of gita is what’s aesthetically pleasing
to me
Unless you see gita, there’s a high likelihood that the mind’s impression will be of a square, sharp-edged bot akin to first-builds from the battle-bot days. It’s clear that gita is a proud member of the Piaggio family known for its award-winning, cutting-edge design traits and functional delivery.

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