PFF and our robots have come a long way since we started in 2015. We were founded with the goal of developing innovative mobility solutions and smart vehicles for the future. gita was one of our first projects and was designed to augment personal mobility and assist people with carrying their belongings.

The original idea for gita was to enhance the ease of mobility for individuals in urban environments. At the start, our team began working on the concept of a personal cargo-carrying robot, which would be capable of following its leader all while carrying their gear, allowing them to walk further while staying hands-free and eliminating the need to get in the car for short trips. We developed prototypes of gita and conducted extensive testing to refine its design and functionality.

The current gitamini and gitaplus robots available for sale to consumers today are an evolution of the first gita robot introduced to the market in 2019. gita's hardware and software has evolved over the years based on customer feedback, user testing, market demands and technological advancements.

Since this first iteration, we have launched our current robots, gitamini and gitaplus. Not only has the design and build of our robots changed over the years, but the functionality has truly come a long way as well. We have a Smart Behaviors team who obsessively studies humans and the way we move to figure out how to implement human-like behaviors into our bots. Our engineering team translates those design specs into code to inform gita's following.These new behaviors that we implement into our bots also come from people who are using gita out in the world.

“We’re constantly receiving feedback from customers about our products and different features they’d like to see implemented into the software, and it was no surprise when we heard customers request a way for the gita robot to navigate through a doorway in an autonomous fashion. We knew firsthand the contortions required to hold open a door for a robot while it follows you through a door. So, our team conducted a six-month study of how people navigate doorways both individually and with accompanying objects like rolling carriers, strollers, children, and dogs,” says our CEO, Greg Lynn.

Resulting from this study was our first Smart Behavior, Doors, where gita can sense when a door is opened, move autonomously through it, and wait for its leader on the other side.

As our company and our products continue to evolve, we stay committed to our original mission and vision: To bring intuitive, efficient, and sustainable robotics solutions into the entire human-built environment. To support the local mobility needs of businesses, communities, and individuals, and to add value and utility by augmenting workforces and enhancing personal mobility.

“New technologies truly matter when they succeed in becoming a part of people's everyday lives. One can devise interesting new technologies and products that remain just that: interesting (but too expensive, dangerous, complex, unreliable to have the potential for achieving widespread adoption). At PFF, we maintain a razor-sharp focus on making new mobility products an everyday reality: today, not two decades from now. And we make sure these products are highly intuitive to operate,” says our CVO, Jeffrey Scnapp.

Be sure to follow us on social media to stay in the know with what things we come up with next! Any questions you’d like us to answer? Feel free to get in touch with us and we’ll get back to you!