Meet the Team
Michele holds a degree in Business & Economics from the Università Cattolica of Milan. He is Chief Executive Officer of Immsi S.p.A., a listed company with diversified business interests in finance, real estate (Is Molas Golf Resort), naval (Intermarine) and mobilty industry. Immsi is the controlling holding company of Piaggio.
Davide joined the Piaggio group in November 2013, where he currently serves as Executive Vice-President of Marketing and Communication and directs strategic marketing operations for all of the company’s brands on the worldwide stage. A graduate of the Università Bocconi in Business Economics, his marketing experience includes work with the Pernod Ricard group, the Walt Disney Company, and the Perfetti Van Melle group, where his responsibilities included serving as Director of Marketing for Brazil and, subsequently, International Director of Marketing at Perfetti’s headquarters in Switzerland. Between 2012 and 2013 he served as Global Marketing Vice President at Pirelli Tyre. A perennial globetrotter and motorcyclist with an abiding interest in mobility and the world of motor sports, he is passionate about design, golf, soccer, and everything and anything that stimulates the curiosity of someone deeply fascinated by change and innovation.
Luca is senior Vice President and Head of Strategic Innovation at the Piaggio Group. With a background in design and philosophy of science, Sacchi founded and became CEO of Kaptus, an AI software development company that provided its services to companies like ENI and DHL. Kaptus was then acquired and he moved to design innovation consultancy working for European and US companies like Continuum Innovation. Within Continuum, after working in the Boston Headquarters, he moved to Shanghai for the office start-up and to Milan as VP and director of the EMEA region where he followed projects for clients like Samsung, Keurig, iRobot, Haier, Nestlé, BBVA, Procter & Gamble, Henkel. As SVP in the Piaggio Group he is in charge of the Strategic Innovation department with a team working of mid and long term research regarding social and technological trends, consumer analysis and concept development. He is also in charge of special projects like Vehicle Sharing Services, Light Urban Mobility and Electric Bikes Projects.
Miguel currently heads Piaggio's Advanced Design Center (PADC) in Pasadena, California, where he manages the design of the Aprilia, Moto Guzzi, Derbi and Gilera motorcycle brands, working closely with the company's styling headquarters (Piaggio Group Style Center) in Italy as well as its research and development centers in China, India and Vietnam. Widely known for having designed the Ducati Monster, Galluzzi has also designed the Aprilia Dorsoduro, RSV4, and Tuono — as well as the Moto Guzzi V7 Racer and California 1400. Under Galluzzi's direction, Moto Guzzi received the Motorcycle Design Association Award in 2012, and in 2013, Visor Down named Galuzzi one of its Top Ten motorcycle designers.
Jeffrey is co-director of the Berkman Center for Internet and Society and the founder-director of metaLAB (at) Harvard, a knowledge and technology design studio and conceptual foundry dedicated to exploring and expanding the frontiers of networked culture. Professor in Harvard's Faculty of Arts and Sciences and at the Graduate School of Design, former holder of the Pierotti Chair at Stanford University and participant in several Bay Area startups, he is a leading international figure in the digital media field, has led a number of pioneering software development and design projects, and is the author of an influential corpus of publications that includes twenty-five books and hundreds of essays. In addition to widespread coverage in the international press, Schnapp's research has received support from leading foundations such as John Simon Guggenheim, the National Science Foundation, Getty, the National Endowment for the Humanities, Hewlett, and Knight. His work in the domains of design, digital arts, and curatorial practice includes collaborations with the Triennale di Milano, the Cantor Center for the Visual Arts, the Wolfsonian-FIU, and the Canadian Center for Architecture. 
For the last 30 years Greg Lynn has been at the intersection of the digital and physical in architecture.  He is the founder of Greg Lynn FORM where in addition to award winning buildings he has designed industrial objects in production with companies like Swarovski, Alessi and Vitra.  As the Design Advisor of the Palo Alto retailer Curbside he is responsible for the company’s physical identity.  He was awarded the Golden Lion at the 11th Venice Biennale of Architecture and returns to the American Pavilion for a second time in 2016 where he will represent the United States again.  He has received the American Academy of Arts & Letters Architecture Award and is a Fellow of United States Artists.  Time Magazine named him one of 100 of the most innovative people in the world for the 21st century.  Forbes Magazine named him one of the world’s ten most influential architects.  He is a Studio Professor at UCLA, o. Univ. Professor at Universität für angewandte Kunst Wien and Davenport Visiting Professor at Yale University. He is the author of eight books. 
Beth Altringer is based at Harvard, where she runs an applied lab studying desirability in product and service design experiences via multi-sensory, emotional, cognitive and social elements. She has worked with Kering, Gucci Group, Puma, Swarovski, One Leap, the City of Cape Town, and others. Altringer has a PhD in Organizational Behavior from Cambridge University, where she developed a model explaining innovation performance differences based on fieldwork inside 11 country offices of creative organizations like IDEO and J. Walter Thompson and their clients. Previously, Altringer studied architecture at University of Cape Town, sustainable design and the Olympics at Barcelona School of Architecture as a Fulbright, Human Computer Interaction at Stanford as a visiting scholar, and design at MIT as a postdoc. She holds faculty roles at the Harvard School of Engineering & Applied Sciences, Graduate School of Design, and Berkman Center for Internet & Society.
Sasha Hoffman is the co-founder and CEO of Fuzzy Compass, a travel startup turning the world's top travel influencers into modern-day travel agents. Prior to that, she was Head of Business Development for Plastiq, a venture-backed payments startup. Prior to that, she worked as an investment banker in the technology group at Goldman Sachs, Barclays Capital and Lehman Brothers, where she worked on transactions worth more than $100 billion including several high-profile IPOs and M&A deals for such clients as Facebook, Yelp, and SanDisk. Sasha is the Global Ambassador for Wanderful (Women in Travel) and part of Phocuswright’s 2015 Class of 35 under 35. She is passionate about tech and social entrepreneurship and is an active member of the community. She is part of the Board of BUILD Boston, the Overseers Board of Big Brothers Big Sisters of Massachusetts Bay, a TechStars mentor, an instructor at General Assembly, Youth CITIES, and the Startup Institute, is part of the Future Leaders Group of MITX, and guest lectures at Northeastern University.
Jamar Bromley received an undergraduate degree from Yale University. Thinking a career in medicine and biotechnology was certain, he switched his major to Graphic Design at the end of his sophomore year and went on to receive an MFA in Graphic Design from the Rhode Island School of Design. Prior to working at Piaggio Fast Forward, Jamar worked with NBC Golf Channel, as a News Coordinator and Program Translator for the Japanese division of the Golf Channel. Afterwards, he designed the brand identities for two startups in San Francisco: Lit Motors, a startup developing a gyroscopically stable, 2-wheeled vehicle; and Aemass, a VR company working on developing a new media format.
Raised in Los Angeles, California, Nazareth is an experienced architectural designer, researcher, and maker. He received his Bachelor of Architecture from the Southern California Institute of Architecture (SCI-Arc) in 2008 and his Master of Science in Architecture Studies from MIT in 2015. Throughout those years, Nazareth developed his areas of interest in architectural design and advanced fabrication technologies in both professional and academic contexts. While at Machineous from 2008 – 2010, he worked on a wide range of design projects utilizing robotic fabrication for the likes of Zaha Hadid, Greg Lynn, and Aranda/Lasch amongst others. He then went on to manage the Robot House at SCI-Arc from 2011 – 2013 where he was actively involved in aiding various design studios and seminars utilize the newly constructed multi-robot lab. Throughout his time at MIT, Nazareth further developed his research interests in the areas of composite material applications in architecture toward the completion of his master’s thesis titled, “Architecture Sandwiched; Tuning anisotropy through variable thickness and heterogeneous laminar assemblies.” Nazareth has also spent time as a teaching assistant at MIT and as a research assistant in Boston-based architecture office NADAAA.
Rossitza Kotelova is a designer with interests spanning across a broad range of topics, including architectural and urban design, robotic and digital fabrication, visual communication, and storytelling. A recent graduate, Rossitza received her Master in Architecture degree from the Harvard Graduate School of Design. Her Master Thesis project, Urbanity Incubator, investigated the potential of Architecture to transform underdeveloped regions. Treating the urban and rural environments as one continuous urban fabric with various densities allows Urbanity Incubator to transform declining economies of monoculture-producing communities in the countryside. The Architecture becomes a device for dialogue, information exchange, innovation, and growth. Rossitza was selected to participate in the ETH Zurich and Harvard GSD Exchange Program. While at ETH, she worked with the pioneering robotic fabrication researchers Gramazio & Kohler on the Complex Timber Structures project. Returning to the Harvard GSD, she further investigated the topic of robotic fabrication, working with a team to develop the Robotic Roller which strives to eliminate the mold necessary in manufacturing variable surface ceramic tiles. The Robotic Surface Manipulation project won the Reshape Digital Craft 2014 competition and was exhibited in Milan, as well as, at the Harvard Ceramics Gallery and the Cevisama Exhibition in Valencia.
Marty Laurita is an Ex-actor, athlete, maker, storyteller, animator, and an avid motorcycle rider. Born a Lithuanian-american, Marty lived abroad in Lithuania, Russia, and England before moving to the US for high school. He graduated from Bates College in 2008 with a degree in Anthropology, then moved to Los Angeles to pursue a career in acting and film in Hollywood. After three years of working on major motion pictures, such as Shrek 4 and Tron: Legacy, he decided to pivot to a career in design. After completing a masters degree in Industrial design from RISD, he worked for several disruptive transportation startups. He worked on ergonomics and frame design on the Lit Kubo project for Lit Motors in San Francisco. After graduation in 2014, he secured a position as lead industrial designer at Superpedestrian, makers of the Copenhagen wheel, where he worked on design of exterior components, as well as UX and motion graphics.
Nicholas Negroponte is the co-founder (with Jerome B. Wiesner) of the MIT Media Lab (1985), which he directed for its first 20 years. A graduate of MIT, Negroponte was a pioneer in the field of computer-aided design and has been a member of the MIT faculty since 1966. He gave the first TED talk in 1984, as well as 13 since. He is author of the 1995 best seller, Being Digital, which has been translated into more than 40 languages. In 2005 he founded the non-profit One Laptop per Child, which deployed $1 billion of laptops for primary education in the developing world. In the private sector, Negroponte served on the board of directors of Motorola (for 15 years) and was general partner in a venture capital firm specializing in digital technologies for information and entertainment. He has personally provided start-up funds for more than 40 companies, including Zagats and Wired magazine.
Doug Brent joined Trimble as vice president of Technology Innovation in July 2011. Mr. Brent has a twenty-five year record of management and leadership in high technology companies in Silicon Valley. Prior to Trimble, Mr. Brent served as Chief Operating Officer at ICANN from 2006 to 2010. Prior to his role at ICANN, he was the Chief Executive Officer of Packet Design Inc. from 2002 to 2005. Before Packet Design, Mr. Brent was vice president of engineering at Andes Networks, and vice president of engineering at Whistle Communications. When IBM acquired Whistle, he joined IBM as general manager for small business services, Global Small Business Division. Mr. Brent has also held executive and engineering management positions at Taligent (an Apple/IBM/HP joint venture) and Apple Computer. He has a B.A. from University of California at Santa Cruz and an M.B.A. from the University of Southern California.
Jeff Linnell brings an unorthodox approach to robotics. Part cinematographer, part Creative Director and part self-taught engineer, Linnell, founded Ultraviolet (now UV Phactory), A digital design and production studio, and began a multi-discinplinary career merging the three. His work led him to San Francisco where he founded both Autofuss & Bot & Dolly, a design/production company and an engineering studio specializing in automation, robotics and film. Bot & Dolly developed proprietary software with the goal of making robotics accessible to humans, enabling artists in all forms to use them as a comfortable extension of their workflows. This culminated in filming the 2013 blockbuster Gravity, as well as the short film Box, both of which garnered Bot & Dolly many awards and accolades. In addition to exploring the nexus of entertainment and technology, Bot and Dolly is well regarded as an automation leader in the emergent field of Digital Fabrication. Most recently, Jeff has continued focusing on the human/machine interaction and currently works as Head of Product at Google robotics.
Josh Elvander is an engineer with a diverse background in advanced technology development. He worked for several years as a technical program manager at Bluefin Robotics, a provider of autonomous underwater vehicles, which are robots used to explore and image the seafloor. While at Bluefin he led efforts for military, commercial and academic clients; was involved in the undersea search for the missing Malaysia Airlines Flight MH370 777 airliner; and supported an expedition to locate Amelia Earhart’s aircraft in the waters offshore Kiribati. Prior to Bluefin, Josh spent ten years in aerospace, first at Rocketdyne Propulsion and Power and then AeroAstro, Inc. and Aurora Flight Sciences. He specialized in testing new propulsion concepts, particularly hypersonic (Mach 5+) engines. Josh has a B.S. in Aerospace Engineering from the University of Maryland and an M.S. in Aeronautics and Astronautics from the University of Washington.
A love of motion and machines drove Suhas to become a mechanical engineer and start the FormulaSAE chapter while at the University of Delaware. A product of many hours of late-night toil, the team’s inaugural entry was the third lightest of the competition due to it’s composite monocoque construction. He started his professional career building inflatable composite satellite structures that were exhibited at the Extreme Textiles show at the Cooper-Hewitt Design Museum and continued using composites to build high-pressure pressure vessels for aerospace applications including the X-37. Following his passion for sustainable transportation design, he founded Turanga Product Development to develop more efficient and environmentally compatible ways to move. He converted a Toyota MR2 to battery-electric drive and designed a velomobile that was the subject of a paper presented at the 2009 Velomobile Symposium in Copenhagen. Later, he led the design of the first automated trackless dark-ride vehicle with personal responsibility for the lithium fast-charging battery system, vehicle dynamics and energy consumption modeling. Suhas holds a BSME from the University of Delaware and an Master’s in Technical Management from Johns Hopkins University.
Carlos Asmat is a resourceful and passionate Robotics Engineer specialized in interactive robot behaviors and automated control systems. Throughout his studies in Electrical Engineering at McGill University and his work experience in robotics, he developed a unique skillset combining hardware design and integration with user-centric software development. He worked on creating the hardware and software for MyRobots.com, the first robot social network implementation. This IoT initiative aimed to help robots and smart-devices to collaborate and become increasingly functional. Later, his desire to improve the collaboration between machines and people, brought him to work at Aldebaran, the creator of the leading social humanoid robots Nao and Pepper. There, he had the chance to focus on creating charming and intuitive interactions, and performances. Being a tinkerer and a maker, Carlos is an avid problem-solver and pragmatic thinker with skills ranging from woodworking to digital-system design. He was born in Argentina but spent half of his life in Montreal before moving to Boston, and speaks fluent English, French and Spanish
PFF Team
Michele Colaninno
Chairman of the Board
Davide Zanolini
Chief Marketing Officer
Luca Sacchi
Chief Innovation Officer
Miguel Galluzzi
Designer in Chief
Jeffrey Schnapp
Chief Executive Officer
Greg Lynn
Chief Creative Officer
Beth Altringer
Chief Design Research Officer
Sasha Hoffman
Chief Operating Officer
Jamar Bromley
Graphic Designer
Naz Ekmekjian
Mobility Prototyping Designer and Architect
Rossitza Kotelova
Designer and Architect
Joshua Elvander
Senior Engineer
Suhas Malghan
Lead Platforms Engineer
Eddie Carrillo
Junior Mechanical Engineer
Carlos Asmat
Robotics Software Engineer
Cody Chen
Software Engineer
Garima Thakker
Marketing and Research Analyst
Current and Past Interns
Tallulah Axinn
Marketing and Research Intern
Michelle Geng
Marketing and Research Intern
Kern Sharma
Mechanical Engineering Intern
Terence Tufuor
Electrical / Controls Intern
James Wang
Mechanical Engineering Intern
Andrew Murray
Mechanical Engineering Intern
Board of Advisors
Nicholas Negroponte
Founder of MIT Media Lab
Doug Brent
VP of Technology Innovation, Trimble
Jeff Linnell
Director, Robotics, Google X
Roberto Colaninno
Chairman and CEO of Piaggio, Chairman of IMMSI, and Honorary Chairman of Alitalia